Admission Inquiry

Dr. Kushagra Kulshreshtha

Dr. Kushagra Kulshreshtha

  • Associate Dean Research & Professor
    Institute of Business Management
  • Department

    Business Management
  • Contact Details:

    Email :

    Contact Number :09411924779

  • Experience

    15 years

  • Qualifications

    • PhD : GLA University, Mathura, U.P., India
    • UGC-N.E.T (H.R.M/Industrial relation/Labor welfare)
    • Master of Business Administration, U.P.T.U, Lucknow.


  • Ph.D

    Thesis Supervised

  • Awarded/ Completed-


  • Postgraduate

    Thesis Supervised

  • Awarded/ Completed-


International Journals

  • 01Khandelwal, U., Kulshreshtha, K., & Tripathi, V. (2019). Importance of Consumer-based Green Brand Equity: Empirical Evidence. Paradigm, 23(1), 83-97.
  • 02Sharma, G., Bajpai, N., Kulshreshtha, K., Tripathi. V. & Dubey, P. (2019), Foresight for online shopping behavior: a study of attribution for ‘what next syndrome’, Foresight 21(2), 285-317
  • 03Kulshreshtha, K., Bajpai, N., Tripathi, V., & Sharma, G. (2019). Cause-related marketing: an exploration of new avenues through conjoint analysis. Benchmarking: An International Journal. (In Press)
  • 04Kulshreshtha, K., Bajpai, N., Tripathi, V., & Sharma, G. (2019). Consumer preference for eco-friendly appliances in trade-off: a conjoint analysis approach. International Journal of Product Development, 23(2-3), 212-243.
  • 05Dubey, P., Bajpai, N. Guha, S. & Kulshreshtha, K. (2019). Entrepreneurial Marketing: An Analytical Viewpoint on Perceived Quality and Customer Delight, Journal of Research in Marketing and Entrepreneurship (In print)
  • 06Khandelwal, U., Kulshreshtha, K. & Tripathi, V. (2018). Measuring consumer reactions during product-harm crisis among Indian consumer. Academy of Marketing studies journal. 22 (4), 1-15,
  • 07Kulshreshtha, K., Tripathi, V., & Bajpai, N. (2018). 1971–2017: Evolution, exploration and test of time of conjoint analysis. Quality & Quantity, 52(6), 2893-2919.
  • 08Kulshreshtha, K., Tripathi, V., Bajpai, N., & Dubey, P. (2017). Discriminating market segments using preferential green shift: a conjoint approach. foresight, 19(4), 386-408.
  • 09Kulshreshtha, K., Bajpai, N., & Tripathi, V. (2017). Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach. International Journal of Business Forecasting and Marketing Intelligence, 3(1), 13-37.
  • 1010. Sharma, G. & Kulshreshtha, K. (2014). Challenges and opportunities of entrepreneurs in emerging economies, International Journal of Public Administration and Management Research, 2 (3), 1-8.
  • 11Kulshreshtha, G., Khandelwal, U. & Kulshreshtha, K. (2013). Reflections on FDI in multi-brand retail industry in India:Issues ahead. Zenith International Journal of Business Economics & Management Research, 3(3), 81-87.

National Journals

  • 01Sharma, G., & Kulshreshtha, K. (2019). Mobile wallet adoption in India: An analysis. The IUP journal of bank management. 18 (1), 1-26.
  • 02Kulshreshtha, K., Tripathi, V. & Bajpai, N. (2017). Impact of brand cues on young consumers’ preference for mobile phones: a conjoint analysis and simulation modelling. Journal of Creative Communications, 12(3), 205-222.

National Conference

  • 01Khandelwal, U., Kulshreshtha, K. & Chauhan, T.P.S. (2016) Measuring green brand equity in Developing Economies and its impact on consumer Attitude, IIT Delhi, April 16-17, 2016.
  • 02Bajpai, N., Khandelwal, U. & Kulshreshtha, K. (2016) The Effects of Risk Aversion on Consumer Attitude in Metro and Non-Metro Cities in India, University of Technology, Sydney.
  • 03Kulshreshtha, K. (2015), “Consumer conformity behavior in virtual communities (e-formity)”, e-Buzz, The X factor (20-21 March, 2015).
  • 04Kulshreshtha, G. & Kulshreshtha, K. & Khandelwal, U. (2014). Novartis Defeat: A success of India! Case study presented in National Conference on “Arresting slowdown in economy-Strategies for turnaround” at GLA University, Mathura (22-23 Feburary, 2014).
  • 05Kulshreshtha, G. & Kulshreshtha, K. (2013). Challenges and Opportunities of young Entrepreneurs in emerging Economies. Paper presented at National Conference Sustaining Success-A tight rope walk at GLA University, Mathura.
  • 06Kulshreshtha, G. & Kulshreshtha, K. (2011). Social Entrepreneurship: Managing Change for Sustainable development. Paper presented in National conference Leading Change-The revolving Dynamics at GLA University, Mathura. (19-21 Feburary, 2011)

International Conference

  • 01Kulshreshtha, K., Sharma, G., Bajpai, N. & Tripathi, V. (2018). What to offer to the newly emerged super consumers! A multimethod approach in the context of wealthy single urbanites (WSUs). Paper presented at First PAN IIT International Management Conference-2018 IIT, Roorkee, India.
  • 02Sharma, G., Sikarwar, T., Kulshreshtha, K. & Bajpai, N. (2018). Does investors personality matters! A study of flexible decision making. Paper presented at Flexible Systems Management-GLOGIFT, IIM Lucknow, India.
  • 03Sharma, G., Kulshreshtha, K., Khandelwal, U., Bajpai, N. & Tripathi, V. (2017). Understanding Whitewater Change for Online Shopping Behavior: A Study of Attribution. paper presented at NASMEI Summer Marketing Conference Creating customer value, IIM-Indore.
  • 04Sharma, G., Sharma. C., Shalinta & Kulshreshtha, K. (2017). Social Responsible Insvestment: A constructive review. A dynamic shift of G-Good Governance and Global Growth, 15-16. December, 2017.

Conference Attended

  • 01FICCI Annual HR conference Nov 23-24, 2017, Federation House, New Delhi.

Published Articles

  • 01Kulshreshtha,G & Kulshreshtha, K. (2013, May Vol. 3). Motherhood is a speed bump in Career? REMEDY: The family doctor, 22-25.

Workshops Attended

  • 01Workshop on “Global Summer Program” Jack H. Brown College at California State University, San Bernardino held Monday, Jul. 22, 2019-Aug. 2, 2019.
  • 02“Center for global management international immersion program on discovering self. Discovering India and discovering the world”, held in GLA University, Mathura on 12-17 December, 2017 organized by California State University, San Bernardino
  • 03Workshop on Innovation in Course Curriculum, conducted by Prof. Thandavillil Jithendranathan, Prof. Opus College of Business on 26 July, 2018.
  • 04Workshop on getting to guide published, held on 6 October, 2018, organized by Emerald Publishing house and Mendeley.
  • 05Workshop on Scientific writing skills for research papers and projects, held at 7 April 2018, organized by office of dean research GLA University, Mathura.
  • 06“Plagrims-Academic integrity & smart referencing using Mendeley” held on 29th September, 2018, organized by Mendeley and GLA University, Mathura.
  • 07“Statistics and Research Methodology: An Exploration with a Special Focus on Multivariate Statistical Techniques” held on 15-21 Feb, 2018, organized by IIITM, Gwalior.
  • 08“Understanding consumer behavior: Contemporary tools and techniques” held on 26th-27th December, 2017organized by Fore school of management, New Delhi.
  • 09“Multivariate Data Analysis” 11th-12th May 2017, 2017organized by FORE school of management, New Delhi.
  • 10“Change Management” held on 27-28 December 2008, organized by GLA Institute of Technology & Management, Mathura.
  • 11“Human Values & Professional Ethics” held on 13-19 July 2009, organized by UPTU at IIT Kanpur.
  • 12 “Social Construction” held on 10-11 December 2009, organized by GLA Institute of Technology & Management, Mathura.
  • 13“Soft Skills” organized by GLA Institute of Technology & Management, Mathura.


  • 01Best Library User Award for the session 2017-18, by GLA University, Mathura.