Mr. Pragalbha Sharma

  • Assistant Professor
    Institute of Business Management
  • Department

    Business Management
  • Contact Details:

    Email : pragalbh.sharma@gla.ac.in

    Contact Number :9456881535

  • Experience

    10 years

  • Qualifications

    • Pursuing Ph.D. in Management from Bundelkhand University, Jhansi (UP) INDIA.
    • M.Phil from TGOU, Nagaland, 2010
    • M.B.A. from UPTU, Lucknow, 2008
    • B.Sc. from Dr. BRAU, Agra, 2006
  • Ph.D

    Thesis Supervised

  • Awarded/ Completed-

    Working-

  • Postgraduate

    Thesis Supervised

  • Awarded/ Completed-

    Working-

Journal Publications

  • 01 Published a paper entitled, “The Effect of Visual Merchandising on Consumer Buying Behaviour” in “International Journal of Management and Social Science Research Review” (IJMSRR), Bangalore(Karnataka) (Volume-1, Issue No.-17, November 2015
    ISSN No. 2349-6738; Article No. 37; Page Nos. (175-178).
    Indexed/Abstracted with: International ISSN Directory, Paris
  • 02 Published a paper entitled, “A Study on the Impact of Stress on Achievement Motivation of Students” in “SIDDHANT-” A Journal of Decision Making by Regional College of Management (Autonomus), Bhubaneswar (Volume-18, No.-1, January-March 2018
    ISSN No. 2231-0649; Article No. 2; Page Nos. (18-23).
    Indexed/Abstracted with: Google Scholar, CNKI Scholar, EBSCO Discovery, SUMMON (ProQuest), Primo and Primo Central, J-Gate, Indian Science, Cite Factor, DRJI, ISRA-JIF, IIJIF, ESJI, I2OR
  • 03 Published a paper entitled, “Employee Engagement: A Key to Competitive Advantage” in “Vidyaniketan Journal of Management Research” by The Oxford College of Business Management, Bangalore (Special Issue, Sl. No.1, March 2018)
    ISSN No. 2320-3951; Article No. 10; Page Nos. (57-64).
    Indexed/Abstracted with: UGC

Books & Publications

  • 01 Published a Complete Hand Book of BBA (As per Dr. B.R.Ambedkar University Syllabus)-2011, Published By: Students’ Friends & Company.
  • 02 Published a Complete Hand Book of BBA (As per U.P. Unified Syllabus)-2012 with Model Test Papers, Published By: Students’ Friends & Company.

(a) National Conference Proceedings
Published a paper entitled, “Customer Relationship Management: A paradigm shift in organized retailing” in the proceedings of the National Conference on “Paradigm Shift in Innovative Management Theory and Practices” organized by Bhagwan Parshuram Institute of Technology, New Delhi on May 23, 2013.

ISBN No. 978-93-5126-261-9; Article No. 20; Page Nos. (137-143).

Published a paper entitled, “Adoption of IFRS in India: Emerging Financial Paradigm” in the National Conference on “Innovative Financial Practices & Developments (CIFPD-2013), Emerging Financial Paradigms” organized by Apeejay School of Management, New Delhi on December 20, 2013.
ISBN No. 978-81-906991-5-1; Article No. 8; Page Nos. (118-129).

Published a paper entitled, “Need for Innovation in Small & Family Businesses” in the proceedings of the National Conference on “Nurturing Innovations in Business: Building the Future” organized by G.H.Raisoni Institute of Business Management, Jalgaon on January 30, 2014.
ISBN No. 978-93-82795-89-6; Article No. 50; Page Nos. (183-184).

Published a paper entitled, “The Impact of Quality of Work-life on Employee’s Performance-A Case Study of IOCL, Mathura” in the National Conference on “Global Business Operations-Strategies in the Transforming Scenario” organized by Sree Chaitanya Educational Institutions, Karimnagar (A.P.) on February 01, 2014.
ISBN No. 978-81-926819-1-7; Article No. 49; Page Nos. (208-210).

Published a paper entitled, “Social Media Marketing: An Effective Marketing Tool” in the National Conference on “Sustainable Business Practices for Emerging Global Markets” organized by the School of Business Studies, Vivekananda Institute of Professional Studies, Delhi  on November 27-28, 2015.
ISBN No. 978-93-84869-97-7; Article No. 24; Page Nos. (270-279).

Published a paper entitled, “Talent Management: A Milestone for Organizational Success” in the National Conference on “Perspectives in Current Business Scenario” organized by the SIES College of Management Studies on January 30, 2016.
ISBN No. 978-81-925114-9-8; Article No. 16; Page Nos. (109-114).

Published a paper entitled, “The Role of Women Entrepreneurs in Socio-Economic Development of India” in the National Conference on, “Modernization in Society and Upcoming Trends” organized by the Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology, Allahabad  on March 18-20, 2017.
ISBN No. 978-1-73035-617-9; Article No. 33; Page Nos. (236-243).

Published a paper entitled, “Challenges of Women Entrepreneurship in Context with the Socio-economic Development of India” in the National Conference on “Intellectual Property and Entrepreneurship (NCIPE-2018)” organized by the IPR Chair, Department of  Management Studies, IIT Roorkee on March 19, 2018.
ISBN No. 978-93-5300-625-9; Article No. 37; Page Nos. (303-309).

(b) International Conference:
Published a paper entitled, “Corporate Social Responsibility: Reinventing Social Responsibility of Business for the 21st Century” in the proceedings of International Conference on “Reinventing thinking beyond boundaries to Excel” organized by IMT, Faridabad on April 06, 2013.
ISBN No. 978-93-5104-880-0; Article No. 17; Page No. (89

Published a paper entitled, “Customer Oriented Marketing : A Dramatical Shift & Re-Structuring of Marketing Style”” in the proceedings of International Conference of  “Engineering & Management Sciences” organized jointly by Society of Engineering & Management Sciences (SEMS) & Ram-Eesh Institute of Engineering & Technology, Greater Noida on December 21-22, 2013.
ISBN No. 978-81-928926-0-3; Article No. 24; Page No. (150-155

Published a paper entitled, “Employee Engagement: A Key to Competitive Advantage” in the International Conference on “5S-Strategy, System and Service for Sustainibility and Scalability of Business” organized by Department of Management Studies, Pondicherry University, Kalapet (Puducherry) on March 23-24, 2018.
ISSN No. 2320-3951; Article No. 10; Page Nos. (57-64).

(a) National Conferences:

  • 01 Participated and presented a paper entitled, “Knowledge Management-Necessity & its roadblocks at a glance “in the National Conference on “Knowledge Management”-Challenges beyond boundaries” organized by G.L.A Group of Institutions, Mathura on February 14-15, 2009.
  • 02 Participated and presented a paper entitled, “Vedic Management with special emphasis on Classroom Management” in the National Conference on “Back to Basics-Business Excellence Models in New Millennium” organized by GLA University, Mathura on February 04-05, 2012.
  • 03 Participated and presented a paper entitled, “CRM in organized retailing: An effective tool to sustain success” in the National Conference on “Sustaining Success-A tight rope walk” organized by GLA University, Mathura on February 23-24, 2013.
  • 04 Participated and presented a paper entitled, “Corporate Social Responsibility of Private Technical Educational Institutions in the 21st Century” in the National Conference on “Quality Standards of Private Technical Educational Institutions” organized by Manav Rachna International University, Faridabad on May 04, 2013.
  • 05 Participated and presented a paper entitled, “Customer Relationship Management: A paradigm shift in organized retailing” in the National Conference on “Paradigm Shift in Innovative Management Theory and Practices” organized by Bhagwan Parshuram Institute of Technology, New Delhi on May 23, 2013.
  • 06 Participated and presented a paper entitled, “Adoption of IFRS in India: Emerging Financial Paradigm” in the National Conference on “Innovative Financial Practices & Developments (CIFPD-2013), Emerging Financial Paradigms” organized by Apeejay School of Management, New Delhi on December 20, 2013.
  • 07 Participated and presented a paper entitled, “Need for Innovation in Small & Family Businesses” in the National Conference on “Nurturing Innovations in Business: Building the Future” organized by G.H.Raisoni Institute of Business Management, Jalgaon on January 30, 2014.
  • 08 Participated and presented in-absentia a paper entitled, “The Impact of Quality of Work-life on Employee’s Performance-A Case Study of IOCL, Mathura” in the National Conference on “Global Business Operations-Strategies in the Transforming Scenario” organized by Sree Chaitanya Educational Institutions, Karimnagar (A.P.) on February 01, 2014.
  • 09 Participated and presented a paper entitled, “Impact of Visual Merchandising on Consumer Emotions” in the National Conference on “Arresting Slowdown in Economy-Strategies for Turnaround (ASSET-2014)” organized by GLA Institute of Business Management, GLA University, Mathura on February 22-23,  2014.
  • 10 Participated and presented a paper entitled, “The Importance of Ethics in Education for Shaping the Modern World” in the National Seminar on “India Growth Story and Political Corruption” organized by Dr.MPS Group of Institutions, College of Business Studies, Agra on March 08, 2014.
  • 11 Participated and presented a paper entitled, “Social Media Marketing: The Future Buzz“ in the National Conference on “e-Buzz-The X-Factor” organized by the Institute of Business Management, GLA University, Mathura on March 20-21, 2015.
  • 12 Participated and presented a paper entitled, “Social Media Marketing: An Effective Marketing Tool” in the National Conference on “Sustainable Business Practices for Emerging Global Markets” organized by the School of Business Studies, Vivekananda Institute of Professional Studies, Delhi  on November 27-28, 2015.
  • 13 Participated and presented a paper entitled, “Talent Management: A Milestone for Organizational Success” in the National Conference on “Perspectives in Current Business Scenario” organized by the SIES College of Management Studies on January 30, 2016.
  • 14 Participated and presented a paper entitled, “Act East Policy: A Bridge to the Asian Neighbourhood” in the National Seminar on “Act East Policy of the NDA Government” organized by R.C.A. Girls (P.G.) College, Mathura on February 01-02, 2016.
  • 15 Participated and presented a paper entitled, “The Act East Policy and its Implications on Sustainable Economic Development” in the National Seminar on “India 2025-Chanding Paradigms amidst Current Techno-Economic Transformation” organized by Dr.MPS Group of Institutions, College of Business Studies, Agra on February 20, 2016.
  • 16 Participated and presented a paper entitled, “Organic Farming in Uttarakhand State: A Key Strategy Leading to Startup India” in the National Seminar on “Opening Uttarakhand State for Startup Companies” organized by Department of Business Management, HNB Garhwal University, Srinagar (Garhwal) on March 04, 2017.
  • 17 Participated and presented a paper entitled, “The Role of Women Entrepreneurs in Socio-Economic Development of India” in the National Conference on, “Modernization in Society and Upcoming Trends” organized by the Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology, Allahabad  on March 18-20, 2017.
  • 18 Participated and presented a paper entitled, “Challenges of Women Entrepreneurship in Context with the Socio-economic Development of India” in the National Conference on “Intellectual Property and Entrepreneurship (NCIPE-2018)” organized by the IPR Chair, Department of  Management Studies, IIT Roorkee on March 19, 2018.

(b) International Conferences:

  • 01 Actively Participated in the International Conference on “Talent Management:- Challenges & Opportunities in the Global Arena” organized by IMT, GLA Group of Institutions, Mathura on November 17-19, 2007.
  • 02 Participated and presented a paper entitled, “Millennium Development Goals: Integrating human rights in poverty reduction” in the International Conference on “Agenda for Inclusive growth- The millennium development goals and beyond” organized by R.C.A. Girls (P.G.) College, Mathura on February 12-14, 2013.
  • 03 Participated and presented a paper entitled, “Corporate Social Responsibility: Reinventing Social Responsibility of Business for the 21st Century” in the International Conference on “Reinventing thinking beyond boundaries to Excel” organized by IMT, Faridabad on April 06, 2013.
  • 04 Participated and presented a paper entitled, “Marketing Facets Gimmicks: Technoma of an hour” in the International Conference on “Managing Change in Business and Economy” organized by Pacific Academy of Higher Education and Research University, Udaipur on April 06-07, 2013.
  • 05 Participated and contributed in the Conference on “Corporate Social Responsibility & Social Entrepreneurship” organized jointly by Institute for International Management & Technology (IIMT) & Oxford Brookes University (U.K.), Gurgaon & PHD Chamber of Commerce & Industry (PHDCCI), New Delhi on November 29, 2013 held at Hotel Radisson Blu Plaza, New Delhi.
  • 06 Participated and presented a paper entitled, “Customer Oriented Marketing : A Dramatical Shift & Re-Structuring of Marketing Style” in the International Conference of  “Engineering & Management Sciences” organized jointly by Society of Engineering & Management Sciences (SEMS) & Ram-Eesh Institute of Engineering & Technology, Greater Noida on December 21-22, 2013.
  • 07 Participated and presented a paper entitled, “Study of Socio-Economic Factors Responsible for the Spread of HIV/AIDS” in the International Conference on “Community Participation In HIV/AIDS Prevention, Treatment and Care” organized by R.C.A. Girls (P.G.) College, Mathura on March 02-03, 2014.
  • 08 Participated and presented a paper entitled, “Radical Islam: A Source of Islamic Terrorism” in the International Conference on “How to Understand and Co-exist with Radical Islam” organized by R.C.A. Girls (P.G.) College, Mathura on November 18-20, 2015.
  • 09 Participated and presented a paper entitled, “Skill Development: A Pre-requisite for Job Creation, Economic Growth and Poverty Reduction” in the International Conference on “Skill Development and Technological Innovations for Economic Growth-ICST 2015” organized by Institute of Management Studies (IMS) Ghaziabad on November 28, 2015.
  • 10 Participated and presented a paper entitled, “An Investigation of Financial Soundness of Public Sector Textile Units in Maharshtra using Altman’s Z Score Model” in the International Conference on “A Dynamic Shift of 4G-Good Governance and Global Growth” organized by GLA Institute of Business Management, GLA University, Mathura on December 15-16,  2017.
  • 11 Participated and presented a paper entitled, “Employee Engagement: A Key to Competitive Advantage” in the International Conference on “5S-Strategy, System and Service for Sustainibility and Scalability of Business” organized by Department of Management Studies, Pondicherry University, Kalapet (Puducherry) on March 23-24, 2018.

Projects Guided

Guided more than 50 undergraduate projects for BBA Students at GLA University, Mathura.

Technical Expertise

Completed Advance Diploma in Information Technology (ADIT) 1 yr. course from Numero Uno Institute, Mathura with 89% marks and ‘A’ grade.

Extra Curricular Activities

  • 01 Participated in 53rd U.P.State Volleyball Championship held at Raebareli, as a Captain of Mathura District Team.
  • 02 Organized an Inter College Role Play Competition at GLA Group of Institutions, Mathura.
  • 03 Several other significant achievements and participation.

Academic Roles and Responsibilities

  • 01 Working as Assistant Professor in Department of Management, Institute of Business Management, GLA University, Mathura.
  • 02 Member of the University Proctorial Board.
  • 03 Year Co-ordinator.
  • 04 Departmental Alumni Incharge
  • 05 Heading the Departmental Committee for Accreditation to International Accreditation Council for Business Education (IACBE) for UG Courses.