Programs
UG Degree
BCA – Digital Marketing
4 Years
Syllabus PDF
Download BrochureOverview
The BCA in Digital Marketing is an innovative undergraduate programme combining computer applications with modern digital marketing strategies. The curriculum integrates technical computing knowledge with practical skills in online branding, content marketing, SEO/SEM, web analytics, social media marketing, and e-commerce. Students gain hands-on exposure to global digital tools like Google Analytics, Google Ads, WordPress, and social media platforms, supported by real campaigns and live projects. Designed for the digital-first era, the programme prepares graduates for high growth careers in marketing, media, advertising, and tech-enabled business sectors.
Eligibility Criteria
10+2 (any stream) with 50% marks
Academic Fee
- 1st Year : INR.1,15,000/-
- 2nd Year : INR.1,20,000/-
- 3rd Year : INR.1,25,000/-
- 4th Year : INR.1,30,000/-
Scholarship
For B Tech Students On the basis of PCM percentage
Candidates eligible for scholarship on the basis of Physics, Chemistry & Mathematics percentage at 10+2 level as mentioned below:
Note: The scholarship amount received in the first year will be applicable for all subsequent years. The student must maintain a minimum CPI of 8.00 to avail the scholarship in the next year of his/her studies.
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Programs
BCA – Digital Marketing
4 Years
Syllabus PDF
Download BrochureOverview
The BCA in Digital Marketing is an innovative undergraduate programme combining computer applications with modern digital marketing strategies. The curriculum integrates technical computing knowledge with practical skills in online branding, content marketing, SEO/SEM, web analytics, social media marketing, and e-commerce. Students gain hands-on exposure to global digital tools like Google Analytics, Google Ads, WordPress, and social media platforms, supported by real campaigns and live projects. Designed for the digital-first era, the programme prepares graduates for high growth careers in marketing, media, advertising, and tech-enabled business sectors.
Eligibility Criteria
10+2 (any stream) with 50% marks
Academic Fee
- 1st Year : INR.1,15,000/-
- 2nd Year : INR.1,20,000/-
- 3rd Year : INR.1,25,000/-
- 4th Year : INR.1,30,000/-
GLdvantage
Designed to Produce Future-Ready Engineers
At GLA University, we emphasize education beyond classrooms with project-based learning to ensure our students imbibe what the industry requires.
BCA with Specialisation in Digital Marketing
The BCA (Honours / By Research) with Specialisation in Digital Marketing is a four year undergraduate degree tailored for today’s digital economy. It combines the core strengths of computer applications with focused training in digital marketing strategies.
Building Fundamentals Before Specialised Expertise
The programme begins with strong foundations in computing, such as programming, databases and web development, and gradually introduces specialised digital marketing skills.
Industry-Relevant Digital Marketing Training
Students gain expertise in areas that matter most in industry today, including SEO, SEM, social media strategy, email marketing, PPC and analytics.
Hands-On Industry Training in Reputed Organisations
A distinctive feature is the industry embedded apprenticeship in the final year, offering real world exposure in reputed organisations.
Professional Credentialing for Digital Marketing Careers
Professional certifications from recognised platforms such as Google, HubSpot, Meta and SEMrush are integrated into the curriculum to boost employability.
Rankings & Accreditations
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UGC
12B Status by UGC
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NAAC A+
Accredited
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#200
NIRF Ranking 2025
Listed among the Top 200 Engineering Institutes in India
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#781-790
Overall Asia Rank
Ranked in the 781–790 Band in Asia Overall
Career Prospects
Completion of this programme prepares graduates for a wide range of exciting roles in the dynamic digital landscape
Students can explore opportunities in
- SEO Specialist
- Social Media Manager
- Content Marketing Executive
- PPC (Pay Per Click) Specialist
- Email Marketing Manager
- Web Analytics Expert
- Ecommerce Marketing Executive
Common career roles include
These roles are in demand across digital agencies, IT firms, ecommerce platforms and media businesses, reflecting the broad applicability of the skills students gain.
Research
Think Beyond Innovation in a Research-Driven Environment
Our researchers pushing the frontiers of knowledge and discovery to explore complex problems and find solutions.
850+
Patents
Published
14
Research
Centres
12k+
Publications in
SCI & Scopus
Outcomes & Objectives
Graduates of this programme will be able to:
Demonstrate a solid understanding of computing fundamentals and their relevance to digital marketing.
Apply practical skills in web technology and data analysis to support digital initiatives.
Use digital marketing platforms and techniques to build measurable campaigns.
Interpret digital metrics and analytics to improve strategies and decision making.
Present insights and project outcomes clearly to peers and industry stakeholders.
Develop a strong foundation in core computer applications and digital technologies.
Understand and apply key digital marketing concepts and contemporary tools used in the industry.
Think strategically and creatively to plan, execute and evaluate digital campaigns.
Engage in meaningful research and independent study in specialised areas of digital marketing.
Communicate ideas with clarity and collaborate effectively in professional environments.
Students specialising in Digital Marketing will also be able to:
Identify and apply advanced digital marketing tools and platforms for brand engagement.
Conduct focused research on emerging trends in digital channels and consumer behaviour.
Design and manage integrated marketing campaigns that align with business goals.
Analyse performance data to optimise marketing efforts and maximise return on investment.
Why BCA – Digital Marketing?
BCA in Digital Marketing is a specialized program that combines core computer application knowledge with modern digital marketing strategies and tools. The course is designed to equip students with skills in areas such as search engine optimization (SEO), social media marketing, content creation, analytics, and online advertising, preparing them for the dynamic digital business environment.
The program emphasizes practical learning through live projects, campaigns, and industry-oriented case studies. Students gain hands-on experience with digital tools, platforms, and data analytics while developing creative and strategic thinking abilities. Guided by experienced faculty, this course prepares graduates to excel in the fast-growing digital marketing and online business ecosystem.
What else can you do while studying at GLA
GLA University offers a wide range of campus extra-curricular activities across all domains.
These activities are organized through student clubs, departmental societies, university festivals, and regular institutional programs. Typical categories and representative examples
Admission Process
How to apply to GLA
Registration
Register online by filling in your basic details on the admission portal.
https://
student.glauniversity.in/
Main/Admission
That’s it — your journey with GLA begins here.
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Open for admission year 2026-27
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