Syllabus PDF
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Syllabus PDF
Download Brochureroles like Scientist, Engineer, Technical Officer, JE, often requiring competitive exams like GATE, ESE, or specific PSU tests for roles in R&D, infrastructure, and defense technology.
Programs
UG Degree
BBA (Hons./ By Research)
4 Years
Overview
The BBA programme builds a strong foundation in management, finance, marketing and entrepreneurship through structured coursework, practical exposure and project-based learning.
Students develop analytical thinking, communication skills and leadership capabilities. The curriculum integrates case discussions, industry interaction and skill-based modules, preparing graduates for corporate roles, higher education and entrepreneurial ventures.
Eligibility Criteria
10+2 in any stream; minimum 50% aggregate
Academic Fee
- 1st Year : INR.1,15,000/-
- 2nd Year : INR.1,20,000/-
- 3rd Year : INR.1,25,000/-
- 4th Year : INR.1,30,000/-
Scholarship
For B Tech Students On the basis of PCM percentage
Candidates eligible for scholarship on the basis of Physics, Chemistry & Mathematics percentage at 10+2 level as mentioned below:
Note: The scholarship amount received in the first year will be applicable for all subsequent years. The student must maintain a minimum CPI of 8.00 to avail the scholarship in the next year of his/her studies.
Top-Tier Companies in Our Placement Network
Programs
UG Degree
BBA (Hons./ By Research)
4 Years
Overview
The BBA programme builds a strong foundation in management, finance, marketing and entrepreneurship through structured coursework, practical exposure and project-based learning.
Students develop analytical thinking, communication skills and leadership capabilities. The curriculum integrates case discussions, industry interaction and skill-based modules, preparing graduates for corporate roles, higher education and entrepreneurial ventures.
Eligibility Criteria
10+2 in any stream; minimum 50% aggregate
Academic Fee
- 1st Year : INR.1,15,000/-
- 2nd Year : INR.1,20,000/-
- 3rd Year : INR.1,25,000/-
- 4th Year : INR.1,30,000/-
GLdvantage
Designed to Produce Future-Ready Engineers
At GLA University, we emphasize education beyond classrooms with project-based learning to ensure our students imbibe what the industry requires.
Programme Overview
The BBA / BBA (Honours / By Research) at GLA University is a three year undergraduate degree focused on building a strong understanding of business fundamentals along with an opportunity to engage in in depth research and inquiry.
Curriculum Overview
The programme covers a broad range of subjects, including management, marketing, finance, accounting, economics and entrepreneurship, giving students a complete view of how businesses work.
Research & Analytical Development
A key feature is the research component, where students can explore specific interests under the guidance of experienced faculty, sharpening analytical and problem solving skills.
Skill Enhancement & Communication
Learning is enriched through seminars, workshops and presentations, helping students communicate insights and build confidence.
Career Readiness
This blend of theory, practice and research prepares graduates for both industry roles and further academic pursuits.
Rankings & Accreditations
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NIRF
Ministry of Education, Govt. of India
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Times
Higher Education
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UGC
12B Status by UGC
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NAAC A+
Grade
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IACBE
IACBE (USA)
Accredited
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AACSB
AACSB (USA) – Member
ISER under submission
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NPTEL
Top Performing Local Chapter
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CIPU
Member
Confederation of Indian Private Universities (CIPU)
Career Prospects
Graduates of the BBA / BBA (Honours / By Research) programme can explore a variety of careers across industries, such as
Public Sector
B.Tech ECE graduates in the government sector can pursue careers in PSUs, Defense & Space, Telecom, Research, Railways, and Civil Services, with key
Private Sector
B.Tech ECE graduates in the private sector can pursue core electronics roles (VLSI, Embedded Systems, Telecom, RF Engineering, Electronics Design),
IT/Software jobs (Software Developer, AI/ML Engineer, Data Analyst), and emerging tech fields like Robotics and IoT, with top recruiters including major IT firms. Key paths involve Hardware/Software roles, R&D, and Network Engineering, focusing on areas like signal processing, systems, and automation for diverse opportunities in tech giants and startups.
Further Study Options
Career Opportunities
- Brand Manager
- Market Research Analyst
- Product Manager
- Business Analyst
- Marketing Executive
- Financial Analyst
- Human Resource Specialist
- Operations or Logistics Manager
Higher Studies & Career Advancement
Many students also choose to continue their education through MBA, research programmes or professional certifications to further enhance their career paths.
Research
Think Beyond Innovation in a Research-Driven Environment
Our researchers pushing the frontiers of knowledge and discovery to explore complex problems and find solutions.
850+
Patents
Published
14
Research
Centres
12k+
Publications in
SCI & Scopus
Outcomes & Objectives
On completing the BBA / BBA (Honours / By Research), students will be able to
Understand and apply key concepts in management, marketing, finance and other business areas.
Use research methods to analyse business problems and generate informed solutions.
Make effective decisions using business data and analytical tools.
Collaborate with others and demonstrate professional communication skills.
Prepare for advanced study or professional growth in a global business environment.
Graduates of this programme will be able to
Gain a solid foundation in business administration principles and practices.
Apply critical thinking and analytical skills to real business challenges.
Conduct independent research and present findings with clarity and confidence.
Demonstrate leadership potential and teamwork abilities across diverse business environments.
Communicate effectively in both professional and academic settings.
Students will also be able to
Design and carry out business research projects that reflect current trends and organisational needs.
Apply theoretical knowledge to realistic business scenarios and case studies.
Integrate ethical practices into business decision making.
Use modern business tools and technology to solve complex challenges.
Why BBA / BBA (Honours / By Research)?
The BBA and BBA (Honours / By Research) programs are designed to provide students with a strong foundation in business management, leadership, and strategic decision-making required in today’s competitive corporate environment. The curriculum covers key areas such as marketing, finance, human resource management, operations, entrepreneurship, and business communication, enabling students to understand core business functions and managerial practices.
While both programs focus on building managerial competence and professional skills, the Honours / By Research pathway offers additional emphasis on advanced business concepts, research methodology, analytical thinking, and project-based learning. Students gain practical exposure through case studies, presentations, and research assignments, preparing them for careers in corporate sectors, entrepreneurship, and higher studies in management.
BBA grads acquire the following positions
What else can you do while studying at GLA
GLA University offers a wide range of campus extra-curricular activities across all domains.
These activities are organized through student clubs, departmental societies, university festivals, and regular institutional programs. Typical categories and representative examples
BBA (Hons./ By Research) Frequently Asked Questions
BBA (Hons) is an advanced undergraduate program that offers deeper knowledge, research exposure, and specialization compared to a regular BBA, helping students build stronger academic and professional foundations in management.
The BBA (Hons) program is typically four years long, divided into eight semesters, allowing students to gain in-depth knowledge and practical exposure.
Students must complete 10+2 from a recognized board with required minimum marks. Admission is generally based on merit or university criteria.
The program offers specializations like Marketing, Finance, Human Resource Management, and Business Analytics.
Yes, the university provides placement assistance through training sessions, mock interviews, and industry interaction.
Yes, internships are an important part of the program and provide practical exposure.
Students develop leadership, communication, analytical thinking, and decision-making skills.
Students can work in marketing, finance, HR, analytics roles, or pursue higher studies like MBA.
Admission Process
How to apply to GLA
Registration
Register online by filling in your basic details on the admission portal.
https://
student.glauniversity.in/
Main/Admission
That’s it — your journey with GLA begins here.
Choose More Than a Degree. Choose GLA.
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Open for admission year 2026-27
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