Dr. Advitya Indu Mahajan
Assistant Professor - Institute of Business Management
Experience
2 Years
Publication
−- Mahajan, A. I., Taggar, R., & Gupta, S. (2025). Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior. Journal of Retailing and Consumer Services, 87, 104417. https://doi.org/10.1016/j.jretconser.2025.104417. (ABDC A Category, ABS 2, Scopus Q1, CiteScore: 22.7, H-Index: 167, Impact Factor: 13.1)
- Mahajan, A. I., & Taggar, R. (2024). Augmented Reality Adoption: Exploring Security Concerns and Consumer Resourcefulness in the Era of Society 5.0. International Social Science Journal, 75(255), 241–259. https://doi.org/10.1111/issj.12548. (ABDC B Category, Scopus Q2, CiteScore: 2.7, H-Index: 54)
- Taggar, R., Mahajan, A. I., & Maini, A. (2024). Investigating Academic Achievement Satisfaction of Students in India: An Application of ANN Model. Academia Greece, 37. https://doi.org/10.26220/aca.5053. (Scopus Q4, CiteScore: 0.6, H-Index: 5)
- Mahajan, A. I., & Taggar, R. (2024). Emojis in Communication: Understanding Misunderstandings and Emotional Expression. Madhya Bharti – Humanities and Social Sciences: Dr. Harisingh Gour University, 87, 187–201. (UGC-Care listed)
- Publication in Edited Book: Mahajan, A. I., & Taggar, R. (2022). What Determines the Purchase of Superfoods? An Empirical Assessment of Indian Consumers. In Reinventing Management through Sustainability, Innovation and Analytics. Bloomsbury Publishing India Pvt. Ltd. ISBN: 9789356403451.
- Mahajan, A. I., & Taggar, R. (2022). From Health Belief to Healthy Eating Behaviour: A Study to Analyse the Influencing Factors. In Rethinking Business Agility During Uncertainty. Routledge. ISBN: 978-1032333823.
Conferences / Seminar / Workshop
+- Presented a paper titled Experiential versus Cognitive Processing in Augmented Reality–Enabled Social Commerce: Evidence from Millennials and Gen Z under the Theme: Leveraging innovation for Sustainable Growth, Business Model Evolution and Societal Impact in the 3rd International Conference on Sustainable Business Practices and Innovative Management (ICSBPIM 2026) organized by School of Business and Management CHRIST (Deemed to be University), Delhi-NCR, Ghaziabad, India held on 10th and 11th March, 2026.
- Presented a paper titled Augmented Reality in E-Commerce: An Extensive Exploration of Past Trends, Insights, and Emerging Future Directions in the International Conference on "Innovating for Impact: Digital Technologies for Public Administration, Engineering Application, Environmental Protection, Sustainable Business Operations, and Healthcare" organized jointly by Confab 360 Degree and MAHE Dubai Campus held on February 19th and 20th, 2025
- Presented a paper titled Enhancing Seamless Customer Experience in Omnichannel Apparel Buying: The Role of Variety-Seeking, Channel Integration, and Service Integration on Satisfaction and Purchase Intentions in the International Conference on "Innovating for Impact: Digital Technologies for Public Administration, Engineering Application, Environmental Protection, Sustainable Business Operations, and Healthcare" organized jointly by Confab 360 Degree and MAHE Dubai Campus held on Februrary 19th and 20th, 2025
- Presented a paper titled Augmented Reality Adoption: Investigating Perceived Risk through UTAUT-Based Predictive Modeling in the International Conference on Emerging Technologies, leading towards sustainable entrepreneurship, economics, tourism, healthcare, media, and education, supporting green environmental practices and business growth, organized by Confab 360 Degree, held on December 8th and 9th, 2023.
- Presented a paper titled Analyzing the Acceptance of Augmented Reality in E-commerce: A UTAUT-based Investigation on Perceived Risk and Trust, and Predictive Modeling in the International Conference on Digital Transformation for Business Sustainability & Growth, organized by Lovely Professional University, Phagwara, Punjab, scheduled on August 18th, 2023
- Presented a paper titled: - What Determines the Purchase of Superfoods? An Empirical Assessment of Indian Consumers in the 3rd International Conference on Changing Business Paradigm (ICCBP-2023) (Theme: - Reinventing Marketing through Sustainability, Innovation, and Analytics) organised by Management Development Institute – Murshidabad (MDI-M) between 5-7 January, 2023
- Presented a paper titled: - From Health Belief to Healthy Eating Behavior: A Study to Analyze the Influencing Factors in the 2nd International Conference on Changing Business Paradigm (ICCBP–2022), (Theme: - Rethinking Business Agility during Uncertainty), organized by Management Development Institute – Murshidabad (MDI-M) between 21-23 January 2022
- Work hop / Faculty De elopment Program (FDP) participated:
- 5-day FDP entitled "Advanced Research methodology – Techniques, Tools and Trends" organized by Jain Online Research Cell in collaboration with IQAC, from June 16th to June 20th, 2025.
- 5-Day International FDP entitled "Qualitative Research Using Artificial Intelligence" organized by the Department of Management Studies, Graphic Era (Deemed to be University) in collaboration with the Association of Indian Universities- Academic and Administrative Development Centres (AIU - AADC), from May 26th to May 30th, 2025
- Online workshop titled "The Magic of R Analytics using R Studio" organized by Bharathidasan Institute of Management & 6thQResearchH LLP from May 12th to June 23rd, 2025.
- 5-Day FDP entitled "Empowering Educators: Navigating Ethics in Teaching and Research Integrating AI," organized by the Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), from February 17th to February 21st, 2025.
- One-week FDP entitled "Multivariate Data Analysis using SPSS", organized by the Department of Statistics, University of Lucknow, Lucknow, from December 2nd to December 7th, 2024.
- "NEP 2020 Orientation & Sensitization Programme" under Malaviya Mission Teacher Training Programme (MMTTP) of University Grants Commission (UGC), organized by UGC-MMTTC, Shri Mata Vaishno Devi University, Katra, Jammu, from June 3rd to June 12th, 2024.
- 5-day FDP entitled "E-Learning Content Development", organized by the Department of English, SKIT, Jaipur, from January 21st to January 25th, 2024
- One-week online FDP on "Marketing Analytics", organised by the Research Centre, KLS Institute of Management Education and Research, from January 16th to January 20th, 2024
- 5-day Management Development Programme entitled "Data Visualization using Power BI", organized by Amity Business School, Amity University, Haryana, from July 17th to July 21st, 2023.
- 5-day National Workshop entitled "Structural Equation Modeling: Advances in Research Methodology and Research Publications", organized by the National Institute of Technology, Jalandhar, from July 3rd to July 7th, 2023.
- One-week Confab 360 Degree FDP on "SLR, Publications in top-tier journals, and developing proposals for research grants and Scopus-indexed books", from June 26th to July 2nd, 2023
- 5-day FDP entitled "Data Analysis for Multidisciplinary Research", organized by Graphic Era Hill University, from June 12th to June 16th, 2023
- One-week seminar entitled "Advanced Statistical Modelling", organized by the P.G. Dept. of Commerce, University of Jammu, from 6th to 10th December 2022
- 2-Day workshop entitled "Structural Equation Modelling", organized by the P.G. Dept. of Commerce, University of Jammu, from November 4th to November 5th, 2022
- 5-Day online workshop program entitled "SEM using AMOS" - ASBM University, held from August 16th to August 20th, 2022
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Chaumuhan, Mathura-281 406, (U.P.) INDIA