Ankita Pathak
Assistant Professor - Institute of Business Management
Experience
8 Years
Publication
−- Modeling the Interplay between Emotional Intelligence and Conflict Resolution Styles: The Mediating Role of Psychological Empowerment, International Journal of Conflict Management, https://doi.org/10.1108/IJCMA-10-2025-0373.
- Factors influencing the adoption and use of generative artificial intelligence tools among business school students in higher education, Education and Information.
- The influence of digital marketing on consumer buying intention in residential real estate in India’s National Capital Region: a structural equation modeling approach, Frontiers in Communication, https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2026.1849239/full, https://doi.org/10.3389/fcomm.2026.1849239.
- A systematic literature review on the fusion of face recognition and neuro-marketing, SN Business & Economics, https://link.springer.com/article/10.1007/s43546-026-01131-7.
- Next-Gen Marketing Intelligence: Exploring the Neuro-Scientific Technique in Marketing, Reshaping Business at the Intersection of Neuromarketing and AI, https://www.igi-global.com/gateway/chapter/407746.
- Minds and Machines: Unleashing AI's Potential in Modern Human Resource Management, AI Dynamics in HRM, https://doi.org/10.1201/9781779641373, 9781779641373.
- Can Tourism Rebound? Exploring Resilience, Sustainability, and Digital Transformation in the Current Landscape, Climate Change Management, https://link.springer.com/chapter/10.1007/978-3-032-03484-7_34, 10.1007/978-3-032-03484-7_34.
- Ink, Algorithms, and Imagination: The New Writing Trinity, Leveraging AI for Future-Ready Writing Education, https://www.igi-global.com/gateway/chapter/402988, 10.4018/979-8-3373-5601-3.ch002.
- Charting the Future: AI's Evolving Role in Human Capital Management, AI-Enabled Workforce Management for Hybrid Workplaces, https://www.igi-global.com/gateway/chapter/402438, 10.4018/979-8-3373-5871-0.ch003.
- The role of emotional intelligence, well-being and occupational stress on Teacher mental health in educational settings, Testing psychometrics methodology in applied psychology, https://tpmap.org/submission/index.php/tpm/article/view/135.
- Relationship between green human resources management and organizational sustainability: Mediating effects of organisational commitment, Humanities and Social Science Letters, https://archive.conscientiabeam.com/index.php/73/article/view/4330, 10.18488/73.v13i3.4330.
- The digital teaching revolution: bridging the gap with tech self-efficacy and citizenship’ empowering teachers through innovative digital resources, International Journal of Education Economics and Development, https://www.inderscienceonline.com/doi/abs/10.1504/IJEED.2026.150194, 10.1504/IJEED.2026.150194.
- Compulsive buying behaviour: A review and Research agenda, International Journal of Consumer Studies, https://onlinelibrary.wiley.com/doi/10.1111/ijcs.70163.
- Factors Affecting the Adoption of Generative AI Tools Among Information Technology Employees: A UTAUT3, TTF, and SOR Perspective, Journal of Computational and Cognitive Engineering, https://doi.org/10.47852/bonviewJCCE52026127.
- Transforming customer engagement with adaptive relationship management strategies, International Journal of Electronic Customer Relationship Management, https://www.inderscienceonline.com/doi/abs/10.1504/IJECRM.2025.149896, 10.1504/IJECRM.2025.149896.
- Tourism in crisis: how covid-19 shaped perceptions of travel risk and management practices, Geojournal of Tourism and Geosites, https://doi.org/10.30892/gtg.62438-1604, 10.30892/gtg.62438-1604.
- Exploring the Metaverse: Transforming Marketing Strategies in Virtual Environments, World Sustainability Series, https://link.springer.com/chapter/10.1007/978-3-031-89545-6_14, 10.1007/978-3-031-89545-6_14.
- Configuration of corporate governance and Mechanism and sustainable development: A review, Indian Journal of Corporate Governance, https://journals.sagepub.com/doi/10.1177/09746862251327829, 10.1177/09746862251327829.
- Examining the antecedents of training effectiveness in pharma sector of Gujarat, Taylor & Francis, Digital Transformation and Sustainability of Business, https://www.taylorfrancis.com/chapters/edit/10.1201/9781003606185-14/examining-antecedents-training-effectiveness-pharma-sector-gujarat-neha-singh-ankita-pathak-radhika-gandhi-vijay-vikram-das-hiral-dhal-hiral-vora, 978-104038389-6, 978-103299828-2, 10.1201/9781003606185-14.
- Evolving Landscape of Green Marketing: A Quarter-Century Bibliometric Analysis (1998-2023), IGI Global, Green Economics and Strategies for Business Sustainability, https://www.igi-global.com/gateway/chapter/369531, 9798369389492, 10.4018/979-8-3693-8949-2.ch015.
- Relationship between Emotional Maturity and Employer Satisfaction: An Empirical Study Concerning Telecom Industry Employees, Employee Responsibilities and Rights Journal, https://doi.org/10.1007/s10672-024-09519-z.
- Transformative Horizons: Exploring ChatGPT’s Impact on Scientific Research, IGI Global, Utilizing AI Tools in Academic Research Writing, https://www.igi-global.com/gateway/chapter/346257, 10.4018/979-8-3693-1798-3.ch012.
- Critical Review of Computer Based Technology and Student Engagement, Redefining Virtual Teaching, Learning Pedagogy, https://onlinelibrary.wiley.com/doi/10.1002/9781119867647.ch18.
- An Empirical Exploration of MOOC Effectiveness Towards Participants Intension-Fulfillment and Learners Satisfaction, Vision: The Journal of Business Perspective, https://journals.sagepub.com/doi/10.1177/09722629211054170.
- Consumer Behavior and Attitude towards Mobile Banking, International Journal of Innovative Technology and Exploring Engineering, 8 (6), ISSN: 2278-3075.
- The relationship between psychological empowerment and monetary compensation and mediating role of intrinsic motivation: an empirical study concerning the IT sector employees, Testing Psychometrics Methodology in Applied Psychology, 2-s2.0-105014450317.
Conferences / Seminar / Workshop
+- Capacity Building Program on “ Advanced course in chalkboard to chatbots” organized by IIT Ropar, 16 to 26 February 2026.
- Short term Course on Academic Writing and Publication “ organized by Maulana Azad National Urdu University, 23 to 28 February 2026.
- Faculty development program on empowering educators: Innovations, Teaching & Learning organized by IIM Udaipur, 11to 15th February, 2025
- Professional Development Program on Digital Tools for Education organized by NITTTR, Chennai, 19-23rd May 2025.
- Refresher Course on Integrating Academics and Research to address Societal Problem organized by MD University, Rohtak Under UGC MMTTC from 4-18th June 2025.
- One week short term training Program on Research Analysis and Evaluation Techniques organized by Marwadi University, 26th December- 30th December,2022
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17km Stone, NH-19, Mathura-Delhi Road, P.O.
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