Mrs. Pallavi

  • Assistant Professor
    Institute of Business Management
  • Department

    Business Management
  • Contact Details:

    Email :

    Contact Number :9760546365

  • Experience

    5.6 years teaching experience

  • Qualifications

    • Ph.D. from Guru Nanak Dev University, Amritsar in Marketing from Aug, 2012 to Aug,18.
    • Qualified UGC-NET (JRF) conducted by the UGC in the December, 2010.
    • M.B.A. from Punjab Technical University, Jalandhar with specialization in Marketing and Finance in 2009 with 85 % marks (Distinction).
    • (Non Medical) from Guru Nanak Dev University, Amritsar with 70% marks.
  • Ph.D

    Thesis Supervised

  • Awarded/ Completed-


  • Postgraduate

    Thesis Supervised

  • Awarded/ Completed-



  • 01 “Antecedents of financial product purchase: A conceptual model with empirical investigation via financial service advertisements”, Vision (Scopus Indexed),
  • 02 “Influence of Advertisement appeals on the Investment Decisions of Investors in India”, Journal of General Management, Volume no 5, Issue 2, ISSN 2348-2869.
  • 03“Preference of Tourists Towards Himalayan Region in India”, KIMI Hospitality Research Journal, Volume 3, Issue 1,  pp. no.34-38, ISSN No. 2455-8079.
  • 04“A Empirical Study of Adoption of Television Advertisements Among Millennial during Investment Purchase”, Pravara Management Review, Volume 17, Issue-1, pp. no. 35-41.
  • 05“Business student perception towards Ethics: An exploratory Study”, International Journal of Business Ethics in Developing Economies, Volume-6, Issue-1, pp. no. 22-28, ISSN No. 2278-3172.
  • 06 “Brand Consciousness among Teenagers in India: An Empirical Study”, International Journal of Applied Marketing and Management, Vol. no 8, Issue no. 1, pp. no. 22-28, ISSN: 2455-0132.
  • 07“A study on Effect on corporate social responsibility on brand trust and brand loyalty in FMCG sector”, Apeejay Journal of Management and Technology, Vol.11, no.1,pp. no. 9-17.
  • 08“Impact of Web Advertisements On Customers perception”, Journal of General Management Research, Vol.3, no.1,pp. no. 1-9.
  • 09“Evaluating the Impact of Advertisement on Buying Behavior: A study of Financial Service Sector”, Pacific Business Review International, ISSN: 0974-438X, Vol. no 8, Issue no. 1, pp. no. 87-94.
  • 10 “Strategies To Counter The Financial Problems Faced By Manufacturing Sector In Punjab - An Empirical Study Of Micro, Small And Medium Enterprises”,  International Journal Of Advanced Research In Management And Social Sciences, ISSN: 2278- 6236,  Vol. No. 4 Issue 3, pp. no. 158-173.
  • 11 “A study of BPO sector and Factors influencing employees performance during economic slowdown”, International Journal of Engineering and Management Research, Vol. No. 5, Issue-1.ISSN No. 2394-6962.
  • 12“Study of financing problems faced by manufacturing Sector in India.” International Research Journal Of Science Engineering And Technology , ISSN: 2278-6236, Vol.3 , Issue No 4, Available at

Book Publication

  • 01 Dogra, Pallavi. (2013), “A Study of impact of Online Advertisement on the purchase decisions--A case study of Amritsar City”, ISBN number 978-93-5104-993-7, Trends and Issues in Product & Brand Management.
  • 02 Pallavi. Sharma, Rishi Raj. And Kaushal, Arun.(2015), “Financial Mobile Advertisement Acceptance In 21st Century”, Emerging Trends and Technologies in Advertisement Management In 21st Century, Archers and Elevators Publishing House, ISBN: 978-93-83241-11-8, pp. no.60-68.
  • 01 University merit holder in B.Sc. (Non medical) from Guru Nanak Dev University in 2004-2007.
  • 02 Secured highest marks in various subjects and was awarded appreciation certificates during 2004-2007.
  • 03 Won 1st prize in Essay Writing Competition held on Ozone Day Celebration 2006.
  • 01 Attended Faculty Development Program titled “Advance Research Techniques & Analytics Using R” being organized by Center for Management Studies, Jamia Millia Islamia, New Delhi during 19-21 February, 2019.
  • 02 Attended Faculty Development Program titled “Understanding Consumer Behavior: Contemporary Tools and Techniques” being organized by Fore school of Management, New Delhi during 26-27 December, 2017.
  • 03 “National Conference on Silk Route Tourism: The revival Of Tributaries Of Cultural And Archeological Heritage” organized by Central University Of Jammu on 4- May, 2017.
  • 04 Attended Faculty Development Program titled “Structure equation modeling” being organized by Birla Institute of Technology, Noida Campus, during 13-17 April, 2017.
  • 05 Attended Faculty Development Program titled “Consciousness & Ethics Based Management” being organized by Institute of Business Management, during March 25 - 26, 2017.
  • 06 Summer faculty research fellow program organized by the IIT Delhi during 25 May-15 July, 2015 under the guidance of Ms. Varsha Singh (Astt. Prof, Department of Humanities and Social Science, IIT Delhi).
  • 07 Workshop On “Management in Higher Education” Organized by Amar Nath Degree college, Mathura( Internal Quality Assurance Cell) and Sri Aurobindo Society, Mathura Branch on 29 March,2015.
  • 08  “National Conference on e- buzz- The X factor” organized by Institute of Business Studies, GLA University, Mathura on March 20-21,2015.
  • 09 “Faculty Development Program on Innovative Teaching Methods” Organized by GLA University, Mathura from 22-24 July, 2014.
  • 10 “National Conference on Arresting Slowdown In Economy- Strategies For Turnaround” organized by Institute of Business Studies, GLA University, Mathura on 22-23 Feburary,2014.
  • 11 “Data Analysis for research & Publication” Organized by IIT, Roorkee from 7-8 Dec.,2013.
  • 12 UGC SponsoredWorkshop on Research Methodology and Research Ethics” Organized by Academic Staff College, Guru Nanak Dev University, Amritsar from 20-22 May, 2013.
  • 13 Workshop On “Structure Equation Modeling” Organized by Guru Nanak Dev University, Amritsar from 6 -8 April, 2013.
  • 14 “International Conference on Managing Change in Business & Economy”, Faculty of Management Studies, Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan on 6-7 April,2013.
  • 15 “National Conference on Building Competitiveness In Indian Manufacturing Sector" organized by GNA-IMT, Phagwara on 9 March, 2013.
  • 16 “National Conference on Trends and Issues in Product and Brand Management” organized by Baba Farid College of Management And Technology, Bathinda on 20-21st  March, 2013.
  • 17 ICSSR SponsoredWorkshop on Research Methodology” Organized by Shri Mata Vaishno Devi University, Katra from 28-30 Nov, 2012.
  • 18 UGC Sponsored One week “Workshop on Teaching Pedagogy” Organized by Guru Nanak Dev University, Amritsar from 22-26 Sept, 2012.
  • 01 Teaching experience: 5.6 years teaching experience in the field of Management at GLA University, Mathura.
  • 02 Research Experience: 1.5 years as “Junior Research Fellow” in the University Business School, Guru Nanak Dev University, Amritsar under the guidance of Dr. Rishi Raj Sharma(Head , Deptt. of Business Management, RC- Gurdaspur, Amritsar) from Aug, 2012-January, 2014.
  • 03 Industry Experience: Worked as “Officer (Finance & Accounts) Department” for approximately 2 years at Vardhman Polytex Limited, Ludhiana.