72518-15111

Faculty Profile

Dr. Rajiv Sikroria
Asstt. Professor
Institute of Business Management

Contact Details:

Email: rajiv.sikroria@gla.ac.in

Contact Number: 9838681414

Experience

  • 13 years Teaching/Research Experience.

Qualifications

PhD (2009): Dr. Ram Manohar Lohia University, UP,  India

PGDM(1996): IMCVE, Meerut

M.A (Eco.): Chatrapati Sahuji University, Kanpur

M.B.A. (2007): SMU, India           

Publications-

  • Advertisement strategies to manage global brands & consumer behavior,Commerce Today, 0975-7775.
  • Exploring motivational Needs among front line executives in retail Sector, Commerce Today, 0975-7775
  • Retailing industry insights: Issues and Challenges for rural retailing, Samadhan - the solution, 0974-3316
  • Social Inclusion through micro insurance & microfinance (Case study of rural India with respect to Barabanki district- U.P), ICC-09, Jaipuria institute of Management.
  • Rural development in Asian Continent: Issues and Challenges, Contemporary Management , 0974-4002.
  • Creating Values through collaboration: The new Mantra in global Business, Contemporary Management, 0974-4002.

International Publications

  • Shaping Employee Oriented Human Resource Policies through Analyzing Motivational Need, September 2012, impact factor: 1, ISSN: 2249-9962, EJBM (European Journal of Business and Management), Vol. 2(10).
  • Emerging markets through social networking sites: An enquiry of online marketing in developing countries (A case study of Indian Markets), EMRT.
  • Analyzing International Business Cycles On Ancient Indian Mythological Time Scales: Insights Of Aadi Puran,  IJMBS (International Journal of Management and Behavioral Sciences,  Vol. 4, June 2013, ISSN: 2278-5671.
  • Analysis of Environment consciousness and Green product marketing among consumers, IJBMT (International Journal of Business and Management Tomorrow), Vol. 2(8)
  • Exploring promotional mix in Indian rural Markets (A Case study of FMCG Brands), Vol. 1(2), June 2012, ISSN: 2278-1137, International Journal of Business and Management Cases, IJBMC.

National Conferences

  • Challenges of women empowerment in India, Mahatma Gandhi Kashi Vidyapeeth, Varanasi, Uttar Pradesh
  • Arresting Economic slowdown- developing strategies: Boosting Economies by Integrated, Inclusive and Inductive Development (A Perspective of Asian Economies), GLA University.
  • A tight rope walk: Developing markets through social websites: An enquiry of online marketing in developing countries (A study in Indian markets), GLA University.
  • Exploring promotional mix in Indian rural Markets (A Case study of FMCG Brands), GLA University
  • Social Inclusion through micro insurance & microfinance (Case study of rural India with respect to Barabanki district- U.P), Jaipuria institute of Management, Lucknow.
  • Doctoral students on transition to an innovation – driven economy: Challenges for management research, Nirma University, Ahmedabad. 
  • Intelligence unlimited, paper entitled Want to Be More Successful: Make Sure your Employees Have an Androgynous Psyche, Jhunjunwala Institute of management, Faizabad.
  • Rising India: Challenging global labour markets: Challenges & opportunities, Andra Pradesh University.

International Conferences

  • Redefining oneself through meditation and gaining peace, persistence, prosperity and power, IIT Roorkee.
  • Analyzing International Business Cycles On Ancient Indian Mythological Time Scales: Insights Of Aadi Puran, SMBS India & SMBS Canada.
  • Advertisement strategies to manage global brands and consumer behavior: case study of cosmetic goods, MHRMP, Mohanlal Sukhadia University, Udaipur.
  • Advertisement strategies to manage global brands & consumer behavior, Gurukul Kangri University.

Conferences/ Seminars/Workshops Attended     

  • Participated in National Workshop on “Reference Management Tool Using Mendley and How to avoid Plagiarism” Organized by GLA University.
  • Wipro Faculty development Mission 10X
  • Participated in Workshop “Faculty Development Programme on Innovative Teaching Pedagogy” Conducted by: Chandreshwar Khan.
  • Innovative Teaching Pedagogy conducted by GLA University.
  • Prowess- database Software
  • Participated in training seminar conducted by Dr. Upali Mahanama.
  • Participate in faculty development program conducted by I.C.F.A.I. National College.
  • Research design and Methods, Gyan Institute of Management, Lucknow.