Contact Number: 9568145600
12 years of multifarious experience in industrial, teaching, and research.
2013 PhD from Jiwaji University, Gwalior, India.
2008 Masters of Business Administration, Jiwaji University, Gwalior, India.
2008 Diploma in Retail Management, Hughes Communication pvt ltd.
2005 Bachelor of Education, Jiwaji University, Gwalior, India.
1999 Bachelor of Science Jiwaji University, Gwalior, India.
Khandelwal, U., Bajpai, N., Tripathi, V. and Yadav, S. (2016). Intention to purchase hybrid car in India: A study. Indian Journal of Marketing, 46(8), 37-50.
Khandelwal, U., Bajai, N. and Khandelwal, A. (2016). The influence of consumers’ past use experience on consumer attitude. Prastuti Journal of Management and Research, 4(1), 40-51.
Khandelwal, U. & Bajpai, N. (2015). Measuring Consumer Attitude through Marketing Dimensions: A Comparative Study between Metro and Non-metro Cities. Jindal Journal of Business Research, 2(2), 1–19.
Khandelwal, U., Bajai, N. and Khandelwl, A. (2015). Explaining Intention to Purchase Green Products by University Students. Amity journal of management.
Verma, D. and Khandelwal, U. (2014). Economic Slowdown & Survival of the Fittest : MPFI Survival model for Corporate Executives. Synergy I.T.S journal of I.T. & Management, 12 (1), 80-86.
Khandelwal, U. and Yadav, S. (2014). Green marketing and sustainable development: marketing professionals’ attitude towards green marketing. International journal of marketing and business communication, 3(1), 1-8.
Khandelwal, U. & Bajpai, N. (2013). Explaining consumer attitude through consumer reference group: a comparative study between metro and non-metro city. Synergy I.T.S journal of I.T. & Management, 11(2), 1-18.
Khandelwal, U. & Bajpai, N. (2013). Consumer conformity matter to consumer attitude? A comparative study between metro and non-metro city. Amity journal of management. 1(1), 2-10.
Khandelwal, U., Bajpai, N. & Sharma J. P. (2012). Purchase Intention of Indian Consumers on Online Travel Buying Decision: A Comparative Study on Metro and Non-Metro City. International Journal of Hospitality & Tourism Systems, 5(2), 13-22.
Khandelwal, U. & Bajpai, N. (2012). Understanding Brand Equity by Metro and Non-metro Consumers and its Impact on Consumer Attitude: A Comparative Study in Indian Perspective. IMS-Manthan: the journal of innovation, 7(2), 47-53.
Khandelwal, U. and Agarwal, A. (2012). Exploring the relationship between service quality and purchase intention in retail industry. South Asian Journal of Marketing & Management Research, 2(8), 169-184.
Khandelwal, U. and Bajpai, N. (2012). Price Fairness and Its Linear Dependence on Consumer Attitude: A Comparative Study in Metro and Non Metro City. European Journal of Business and Management, 4(10), 94-101.
Khandelwal, U. & Bajpai, N. (2011). A Study on Green Advertisement and its Impact on Consumer Purchase Intention. Journal of creative communication (Sage), 6 (3), 259-276.
Verma, S. and Khandelwal, U. (2011). Effect of Service Quality on the Perception of Consumer Based Brand Equity. SS International Journal of Economics and Management, 1 (3).
Khandelwal, U. and Verma, S. (2010). Impact of globalization on management education: issues ahead. Journal of Educational Review, 3 (4), 557-560.
Khandelwal, U., Kulshrestha, K. and Chauhan, T. P S. (2016). Measuring green brand equities in developing economies and its impact on consumer attitude. In proceedings of Conference on Brand Management. Indian Institute of Technology, Delhi (16-17 April 2016).
Yadav, S., Khandelwal, U. and Tripathi, V. (2016). Green purchase intention: An Empirical study on India. In proceedings of conference on Emerging themes in strategy. MDI, Gurgaon (February 25-26, 2016).
Khandelwal, U. & Singh, D. (2013). An empirical approach on the changing attitude of consumers for using online communities in non-metro cities. In proceedings of National seminar on sustainable competitive advantage through integrated marketing approach. Prestige Institute of management, Gwalior (Saturday 12 semptember 2015).
Khandelwal, U. and Chauhan, T., & Kulshrestha, K. (2015). Impact of e-consumer conformity on consumer attitude, Paper presented in National conference on- ON “e-Buzz: The X Factor” March 20-21, 2015 at GLA University,Mathura.
Khandelwal, U. and Chauhan, T. (2014). Impact of Green Marketing on Consumer Purchasing Patterns in India, Paper presented in National Seminar on - Economic Indicators and Global Market: Impact On India, at Amity University, Gwalior.
Khandelwal, U. & Yadav, S. K. (2013). Understanding Green Marketing by Indian Consumers: A Comparative Study between Metro and Non-Metro Consumers. In proceedings of International Conference on Managing Inclusive Growth: The Bottom-up Approach for Harmonious Development at Indus business Academy, Greater Noida.
Khandelwal, U. and Yadav, S. (2013). Sustaining Success through Green Marketing: A Study of Attitude Measurement. Paper presented in National conference on Sustaining success: A tight rope walk, at GLA University,Mathura.
Khandelwal, U. and Bajpai, N. (2012). Development of purchase intention model towards online travel buying decision: a comparative study between metro and non-metro city in india. Paper presented in National conference on Back-to-basics at GLA University,Mathura.
Received Best Paper Award (Marketing Session) in the International Conference on Managing Inclusive Growth: The Bottom-up Approach for Harmonious Development organized by Indus Business Academy, Greater Noida.